Oct 292012
 

When they are rumors of a new Apple product is announced in October 2012,
I think many users expect new products have expected, and it was MacBook Air Retina display.

Announced, was a MacBook Pro 13 inch Retina display model.
However, I think there were many people who wanted MacBook Air Retina.

Oct 252012
 

Windows 8 will be on sale on October 26, 2012. Eve and sponsored by Microsoft Japan, and late-night events led by the beginning of each shop.
Apple wants to buy products from a few days ago alongside the user. Almost no people lined up to buy the Windows.

You can download an upgrade.
Also the user thin reaction. This comes from the thinness of the expected maturity of the market.