NokiaとMicrosoftは2011年2月11日、モバイル分野の戦略的提携を発表した。
NokiaはSymbianを採用していたが、今後のスマートフォンではWindows Phoneを採用する。またBingを採用、マーケティングや開発ロードマップを共同で進めるなど、各分野で両社は密接に関わるようだ。
現在、スマートフォン分野ではAppleのiOS、Androidのシェアが高く、それにWindows Phone 7などが続こうとしている。他にもBlackBerryやSymbianなどもあるが、Nokiaはこの市場にWindows Phoneで挑んでいくと言うことだろう。
日本ではNokiaは撤退した後で、Windows Phone 7も本格化していない。
Nokiaは他にIntelとのMeeGoなどもあるが、タブレットなどの分野ではまた異なる戦略になるようだ。
世界的にこの分野は今後数年間はこのような大規模な提携などが相次ぐのだろうか。
Nokia outlines new strategy, introduces new leadership, operational structure
Nokia and Microsoft announce plans for a broad strategic partnership to build a new global ecosystem
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Nokia and Microsoft Announce Plans for a Broad Strategic Partnership to Build a New Global Mobile Ecosystem
Nokia and Microsoft on February 11, 2011, announced a strategic alliance of mobile technologies.
Symbian and Nokia has been adopted in the future smartphone to adopt the Windows Phone. Bing also adopted and promoted by joint marketing and development roadmap, the companies in each field seems to be closely related.
Currently, Apple’s smartphone iOS, Android high market share. And Windows Phone 7. There are also BlackBerry and Symbian, Nokia is the market going to say that Windows Phone will challenge on.
In Japan, Nokia, after the withdrawal, Windows Phone 7 is not even full-scale.
In addition to Intel and Nokia MeeGo Some, such as in areas such as the tablet is also a different strategy.
This field is the world What will the next few years and a series of such large-scale cooperation.
Nokia outlines new strategy, introduces new leadership, operational structure
Nokia and Microsoft announce plans for a broad strategic partnership to build a new global ecosystem
Open Letter from CEO Stephen Elop, Nokia and CEO Steve Ballmer, Microsoft
Nokia and Microsoft Announce Plans for a Broad Strategic Partnership to Build a New Global Mobile Ecosystem